CLIENT
Phoenix Environmental Care
http://phoenixenvcare.com

DESCRIPTION
Phoenix Environmental Care (PEC) is a value-added manufacturer of turf and aquatic pesticides that selects effective products whose patents have expired, improves them, and then markets them across the U.S. and Canada. PEC recently adopted new corporate branding. With more of its customers turning to the Web for information, it was crucial that PEC's corporate website reflect the new brand image. Having spear-headed development of the new brand, Canyon effectively created a new corporate website that has become the hub for PEC's entire marketing communications program.

AUDIENCE
Golf Course Superintendents, Aquatic Applicators and other green industry professionals.

RESULT
Since the launch of the new site, average unique page views have increased by 43% each month. PEC has also taken advantage of the high-tech, marketing automation capabilities Canyon incorporated into the site, to institute a lead scoring and nurturing program to help drive sales.