CLIENT
Agrium Advanced Technologies

DESCRIPTION
Canyon's client Agrium Advanced Technologies (AAT) is well-known in the golf industry for its slow- and controlled-release fertilizer technologies. Canyon helped AAT capitalize on its opportunity to reach a captive audience at the 2009 Golf Industry Show. Canyon developed a 40'x60', bi-level trade show booth to create high visibility for the company's products. The centerpiece of the booth was a rotating sphere that hung from the ceiling and was brightly lit with branded colors of the company's products. A number of booth activities, as well as an interactive Flash presentation helped to increase traffic and promote interaction with Agrium's staff at the booth.

AUDIENCE
Over 7,000 qualified buyers for Agrium's products, including golf course superintendents, owners/operators, general managers, COO's and course architects/ builders, attended the show.

RESULT
While attendance at the show was down from the previous year, Agrium saw increased booth traffic, collected over 300 leads and posted sales revenue through the show.