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March 1, 2010
Environmental Communicator of the Year application deadline
March 1, 2010
TOCA Scholarship application deadline
March 1, 2010
TOCA Communications Contest entries deadline
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May 5-7, 2010
21st annual meeting
The Hilton Tucson El Conquistador Golf & Tennis Resort
Tucson, AZ
TOCA welcomes the following new members:
Laura Ory, Ewing Irrigation
Nancy Snyder, Ewing Irrigation
Amy Ogburn, Padilla Speer Beardsley
Elaine Brune, Syngenta
Barbara Hook, Syngenta
Scott Reasons, Syngenta
Laurie Riggs, Syngenta
Dan Steltz, Syngenta
Scott Valentine, Syngenta
Lynn Grooms, Turfgrass Producers International
TOCA members, McGavock Edwards and Tracy Lathan have joined Baltimore-based IMRE, a full-service integrated marketing agency. With the additions of McGavock and Tracy to its Home & Building team, IMRE has established a presence on the ground in North Carolina. At IMRE, McGavock and Tracy will work on accounts that include John Deere.
Welcome everyone!
TOCA members attending this year’s Golf Industry Show in San Diego (2/10/10) are encouraged to visit the annual TOCA GIS Breakfast Reception. Join us Wednesday morning at the Hilton San Diego Bayfront Hotel, Aqua 300 Room, for a delicious buffet, an update on TOCA topics and some otherwise scintillating conversation. The breakfast runs from 7 a.m. to 8:30 a.m. We thank PBI/Gordon, Gardner & Gardner Communications and GCSAA for their support.
Call us at 952.758.6340 if you haven't RSVP’d for the event or e-mail us at toca@gardnerandgardnercommunications.com
See you there!
As always at this time of year, TOCA begins its search for the next Environmental Communicator of the Year. Nominations for the 2010 winner are now being accepted. The award, sponsored by Project EverGreen, may be given to anyone in the Green Industry. It is presented each year at TOCA’s annual meeting and will be awarded for the 12th time in May 2010 in Tucson.
Drs. Larry Stowell and Wendy Gelernter of PACE Turf were named the 2009 TOCA Environmental Communicators of the Year; the association’s eleventh recipients.
If you’re interested in obtaining an application or receiving further information on the award, contact Den Gardner at TOCA. You can call the office at 952.758.6340 or e-mail TOCA at toca@gardnerandgardnercommunications.com. You can also find application forms on the TOCA Web site:www.toca.org/environcomm.html
Perhaps you know of some deserving student currently pursuing a career in Green Industry communications. A niece or nephew? The kid down the block who used to mow your lawn but now studies marketing and landscape architecture at the University of Minnesota? Maybe it’s your intern, the one answering your phone as you read this very sentence. How about nominating him or her for a TOCA scholarship?
Jennie Love was named the 2009 TOCA Scholarship winner. A student at Longwood Gardens School of Horticulture in Pennsylvania, will graduate in the spring of 2010.
The TOCA Board of Directors will award one $2,500, fall semester scholarship (2010-2011 academic year) to an undergraduate college student pursuing a career in Green Industry communications. To qualify, students must major or minor in technical communications or a Green Industry related field such as horticulture, plant sciences, botany, agronomy, plant pathology, etc. The applicant also must demonstrate an interest in using this course of study in the field of communications.
Detailed information and applications are available at toca.org/awards.html Deadline is March 1, 2010, but it’s never too soon to identify, encourage and reward deserving students outstanding in the field, or on the lawn.
TOCA will again conduct a program for international entrants in the 2010 TOCA Communications Contest. E-mails were sent in early January to international corporate folks and international turf publications to encourage participation. Interested parties will be directed to the TOCA Web site for more information. Entries must be in English and will compete only with other international entries, not in the general U.S. TOCA contest.
Last year’s First Place winners included Brett Robinson, Australian Turfgrass Management Magazine (Photography), Jo Corne, Australian Golf Course Superintendents’ Association (Design One), Simon Elsworth, Syngenta (Design Two), Simon Elsworth, Syngenta (Design Three) and Bret Robinson, Australian Turfgrass Management Magazine (Writing One & Two), Simon Elsworth, Syngenta (Writing Three).
Entry fees will once again will be waived for the 2010 contest, which is sponsored by Syngenta International Professional Products.
Tuesday, May 4
2:00 p.m. – Board Meeting, followed by Board dinner at 6 p.m.
(Registration Sponsored by Arysta Life Science)
Wednesday, May 5
8:00 a.m. – Golf at El Conquistador Golf Club, (sponsored by Snapper Pro) OR
8:00 a.m. – “Sonora Dessert Museum Tour” and lunch at La Fuente restaurant.
(Afternoon program sponsored by Jacobsen)
2:30 p.m. – Welcome: Jared Bodnar, Board President; Den Gardner, Exec. Director
3:00 p.m. – How I Use Social Media in Reporting (panel of local Tucson/Phoenix journalists)
3:45 p.m. – Break (Sponsored by Agrium)
4:15 p.m. – Social Media Roundtables – made up of attendees and each group should be multigenerational
(Sponsor TBD)
5:30 p.m. – Adjourn
7:00 p.m. – Opening Night Reception/Dinner – The Last Territory (private reception/dinner area at hotel)
(Sponsored by Syngenta, RISE and TruGreen ChemLawn)
Thursday, May 6
(Morning program sponsored by John Deere)
8:00 a.m. – Breakfast
9:00 a.m. – Bo Sacks – The Future of Media
10:30 a.m. – Break
11: a.m. – Bo Sacks – Part II, The Future of Media, including Q&A
12:00 p.m. – Lunch
1:15 p.m. – David M. Kopec, University of Arizona – National Water Situation and How to Communicate it to the Green Industry and General Public
(Sponsored by Swanson Russell and Phoenix Environmental Care)
2:45 p.m. – Break (Sponsored by Agrium)
3:00 p.m. – Robert Glennon, author of Unquenchable on Water Situation – Part II
4:00 p.m. – Remarks by Board President Jared Bodnar
4:15 p.m. – Business Meeting
Election of board, scholarship winners announced, other appropriate business
5:00 p.m. – Environmental Communicator of the Year Award (Sponsored by Project EverGreen)
5:15 p.m. – Adjourn
6:30 p.m. – Syngenta Reception/Syngenta Awards Banquet
9:30 p.m. – Concludes Awards Presentations
Friday, May 7
Informal breakfast on own – head for home at leisure
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