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April 1, 2010
TOCA Communications International Contest entries deadline
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May 5-7, 2010
21st annual meeting
The Hilton Tucson El Conquistador Golf & Tennis Resort
Tucson, AZ
Pat Jones is joining the Golf Course Industry team full-time as publisher and editorial director. In his new role, he will lead all aspects of the magazine’s content, sales and marketing.
Marisa Palmieri is moving from Golf Course Industry to Lawn & Landscape where she worked for nearly three years before joining GCI.
TOCA welcomes the following new members:
Steve Engle, Pure Ag
Brent Schott, Swanson Russell
Yale Youngblood, GIE Media
Michael Simmon, Associated Advertising
Dave Hansen, Swanson Russell
Gary Rhodes, GCSAA
Kristal Kelly, Woodruff Sweitzer
Maureen McCormack, John Deere
Russ Mitchell, Quali-Pro
Marnie Anderson, Padilla Spear Beardsley and BASF Professional Turf & Ornamentals
Eva Hornak, Irrigation Association
Deanna Griffith, Jacobsen
Welcome!
Public Relations Professional
Swanson Russell is looking for a Public Relations Professional who can shine on our PR team. We are an $80 million dollar agency with national accounts you’ve heard of in turf and lawn products, outdoor recreation, ag and healthcare.
We are looking for a PR star with the talent and passion to craft compelling copy, connect with the media and communicate through appropriate channels, including social media. You will need to be organized, have energy and enthusiasm to burn, and a make-it-happen mindset. You will also need relationship-building skills to work with fellow account team members as well as clients and target audiences. This is a growth opportunity for an individual who also demonstrates an aptitude for PR counseling and stellar ideas.
A four-year degree in journalism, public relations or a related field gets you in the door. A minimum of two years experience is preferred; an additional 4 years experience may be substituted in lieu of degree.
For confidential consideration, send us a resume, 3–5 non-returnable writing samples and salary requirements to Swanson Russell, HR Dept., 1222 P Street, Lincoln, NE 68508 or hr@swansonrussell.com. www.swansonrussell.com
Approximately 50 TOCA members attended this year’s Golf Industry Show in San Diego at the San Diego Hilton Hotel. Members enjoyed a delicious buffet breakfast, and received the latest on TOCA topics and some otherwise scintillating conversation. We thank PBI/Gordon, Gardner & Gardner Communications and the GCSAA for their support.
TOCA will again conduct a program for international entrants in the 2010 TOCA Communications Contest. E-mails were sent in early January to international corporate folks and international turf publications to encourage participation. Interested parties will be directed to the TOCA Web site for more information. Entries must be in English and will compete only with other international entries, not in the general U.S. TOCA contest. The deadline for International entries is April 1, 2010.
Last year’s First Place winners included Brett Robinson, Australian Turfgrass Management Magazine (Photography), Jo Corne, Australian Golf Course Superintendents’ Association (Design One), Simon Elsworth, Syngenta (Design Two), Simon Elsworth, Syngenta (Design Three) and Bret Robinson, Australian Turfgrass Management Magazine (Writing One & Two), Simon Elsworth, Syngenta (Writing Three).
Entry fees will once again will be waived for the 2010 contest, which is sponsored by Syngenta International Professional Products.
The Turf & Ornamental Communicators Association (TOCA), a United States-based professional marketing communications organization for the Green Industry, is pleased to announce its fifth international program to recognize best writing, design and photography throughout the world. Please go to www.toca.org for further information about the association. The program is sponsored by International Syngenta Professional Products.
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The contest is open to any international communications professionals involved in the Green Industry. You do not have to be a TOCA member to enter the contest this year.
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There will be no entry fee in the fifth year of the program.
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There is no limit to the number of entries per company.
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English is the chosen language of TOCA. All entries must be in English.
Contest categories include:
W1 – Best Writing Publication (article or editorial)
W2 – Best Copywriting Publication (display advertisement)
W3 – Best Copywriting Brochure (or similar marketing/sales literature)
P1 – Best Photo Publication (cover or inside photo from news article)
P2 – Best Photo Brochure (or similar marketing/sales literature)
D1 – Best Design Publication (full magazine article layout)
D2 – Best Design Publication (one-page design article)
D3 – Best Design Publication (two-plus page design article)
D2 – Best Design, Single Page (advertising page)
D3 – Best Design, Multi Page (advertising page)
D3 – Best Design, Brochure (or similar marketing/sales literature)
First and second place will be chosen in each category. One of the winning entries from the categories will be chosen as Best of Show.
Entries must be articles published between Jan. 1 and Dec. 31, 2009. Two entry forms along with a copy of your entry must accompany each entry. Entries must be submitted in a pocket folder. Each submission should include a copy or tear sheet of the publication/newsletter/collateral piece, etc. in which the entry appeared. There is no limit to the number of entries per person.
Entries will be judged on creativity, concept and clarity of message.
Entries must be postmarked no later than April 1, 2010, and should be submitted to: Den Gardner, TOCA, 120 W. Main Street, Box 156, New Prague, MN 56071, USA
An independent panel of judges will be selected to review the entries.
The winners will be announced at the May 2010 TOCA annual meeting.
Entry materials will not be returned.
Questions? Contact Den Gardner or Barb Ulschmid at 952-758-6340 or toca@gardnerandgardnercommunications.com.
Tuesday, May 4
2:00 p.m. – Board Meeting, followed by Board dinner at 6 p.m.
(Registration Sponsored by Arysta Life Science)
Wednesday, May 5
7:30 a.m. – Golf at El Conquistador Golf Club, (Sponsored by Snapper Pro) OR
8:00 a.m. – “Sonora Desert Museum Tour” and lunch at La Fuente Restaurant. (Afternoon program sponsored by Jacobsen)
2:30 p.m. – Welcome: Jared Bodnar, Board President; Den Gardner, Executive Director
3:00 p.m. – How I Use Social Media in Reporting (panel of local Tucson/Phoenix journalists)
3:45 p.m. – Break (Sponsored by Agrium)
4:15 p.m. – Social Media Roundtables – made up of attendees and each group should be multigenerational (Sponsor TBD)
5:30 p.m. – Adjourn
7:00 p.m. – Opening Night Reception/Dinner – The Last Territory (private reception/dinner area at hotel) (Sponsored by Syngenta, RISE and TruGreen ChemLawn)
Thursday, May 6
(Morning program sponsored by John Deere)
8:00 a.m. – Breakfast
9:00 a.m. – Bo Sacks – The Future of Media
10:30 a.m. – Break
11:00 a.m. – Bo Sacks – Part II, The Future of Media, including Q&A
12:00 p.m. – Lunch
1:15 p.m. – David M. Kopec, University of Arizona – National Water Situation and How to Communicate it to the Green Industry and General Public (Sponsored by Swanson Russell and Phoenix Environmental Care)
2:45 p.m. – Break (Sponsored by Agrium)
3:00 p.m. – Robert Glennon, author of Unquenchable: America’s Water Crisis and What to do About it. – Part II (Sponsored bu Ewing Irrigation)
4:00 p.m. – Remarks by Board President Jared Bodnar
4:15 p.m. – Business Meeting. Election of board, scholarship winners announced and other appropriate business
5:00 p.m. – Environmental Communicator of the Year Award (Sponsored by Project EverGreen)
5:15 p.m. – Adjourn
6:30 p.m. – Syngenta Reception/Syngenta Awards Banquet
9:30 p.m. – Concludes Awards Presentations
Friday, May 7
Informal breakfast on own – head for home at leisure |
