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March 1
Environmental Communicator of the Year application deadline
March 1
TOCA Scholarship application deadline
March 1
TOCA Communications Contest entries deadline
May 13 - 14
TOCA 20th Annual Meeting
Wyndam Rio Mar Beach and Resort
San Juan, Puerto Rico
October 29 - 31
Green Industry & Equipment EXPO (GIE+EXPO)
Kentucky Exposition Center
Louisville, KY
TOCA welcomes the following new members:
Erika Canady, Nufarm Americas Inc.
Lynn Cupero, Trone
Katie Draeger, EPIC Creative
Layci Gragnani, Ball Horticultural Co.
Tara Hart, Woodruf Sweitzer
Shelly Howard, GCSAA
Cyndi Jackson, Syngenta
Lisa Kenney, GCSAA
David Kuack, GIE Media Inc.
Sarah Martinez, GIE Media Inc.
Timm Merath, EPIC Creative
Judy Miller, RSVP Communications
Patrick O’Rourke, Turf Net
Brian Rund, Nufarm Americas
Cyndi Tew, RSVP Communications
Bert Wagemans, Syngenta
Dee Weeda, Broadhead+Co
Kelly Winkler, EPIC Creative
David Yochum, GIE Media Inc.
Welcome everyone!
Approximately 50 TOCA members attended this year’s Golf Industry Show in New Orleans at the New Orleans Riverside Hotel. Members enjoyed a delicious buffet breakfast, and received the latest on TOCA topics, and some otherwise scintillating conversation. We thank PBI/Gordon/GCSAA for their support.
Sponsored by the
- This contest will be open to all active and affiliate TOCA members and non-members.
- Photocopied entries must be articles published between Jan.1 and Dec. 31, 2008, or collateral/ads/brochures, etc., produced and printed within the same time period.
- An entry fee of $30 per entry will be required. Non-members: First entry $155. First entry includes a one-year TOCA membership. All entries thereafter are $30 each. Checks should be made payable to the Turf & Ornamental Communicators Association.
- Two entry forms must accompany each writing entry. Entries must be submitted in a pocket folder, three-ring binder. Each submission should include a copy or tear sheet of the publication/newsletter/collateral piece, etc. in which the writing entry appeared. There is no limit to the number of entries per person per category.
- Two entry forms must accompany each photo entry. Photo entries must be submitted in a digital format and must be entered on a Macintosh readable CD or Zip Disk. Do not send images by Internet. Include a tear sheet showing how the photo was used and submit it in a pocket folder or three-ring binder. (See note below for other specific technical information.) There is no limit to the number of entries per person per category.
- Entries in the Design and Best Photograph categories will be judged on creativity and concept. Entries in the Writing and Best Video/CD/Audiovisual Presentation categories will be judged on creativity, concept and clarity of message.
PLEASE NOTE: The categories are separated into two sections:
- Publishing-Editorial and Advertising
- Marketing Communications
Please check all categories in both sections to determine the proper placement of your entries. Generally, Publishing – Editorial and Advertising categories are focused toward commercial magazines. Generally, Marketing Communications categories are focused toward agencies and companies. However, there may be opportunities for participants to enter categories in both sections of the contest.
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PUBLISHING – EDITORIAL AND ADVERTISING
Writing
Categories include:
PW01: Writing for commercial publications, editorial/opinion piece/column
PW02: Writing for commercial publications, ornamental feature article
PW03: Writing for commercial publications, turf feature article
PW04: Writing for commercial publications, product information article
PW05: Writing for commercial publications, operation profile
PW06: Writing for commercial publications, business management
PW07: Writing for commercial publications, general feature article
PW08: Writing for commercial publications, environmental stewardship article
PW09: Writing for commercial publications, headline writing
PW10: Writing for web site – original content
PW11: Writing for electronic newsletter – original content
PW12: Writing for video/CD/audiovisual presentation
(script for audio tapes, film, video tape, etc.)
PW13: Writing for magazine media kit
PW14: Writing for special projects
(special one-time publications, annual reports, etc.)
Photography, Video and Multimedia
Categories Include:
PPVM01: Portrait/Personality (photo of individual or group of individuals)
PPVM02: Pictorial 1
(photo of golf course, park, sports field or any commercial or community area)
PPVM03: Pictorial 2 (photo of residential lawn/landscape)
PPVM04: Picture Story
(two or more photos to illustrate an article in a printed magazine)
PPVM05: Best Photograph – Print Magazine Cover
PPVM06: Unpublished Photo –
(editorial assignment photos, but not published as editorial material)
PPVM07: Best Video/CD/audiovisual presentation
(PLEASE NOTE: Photos must be taken by a TOCA member.)
Design
Categories Include:
PD01: Printed Magazines – Cover Page Design
PD02: Printed Magazines – Single Page Design, Editorial
PD03: Printed Magazines – Single Page Design, Advertising
PD04: Printed Magazines – Two-Plus Page Design, Editorial
PD05: Printed Magazines – Two-Plus Page Design, Advertising
PD06: Printed Magazines – Overall Magazine Design
PD07: Electronic Publishing – Overall Company Web Design
PD08: Electronic Publishing – Overall E-Magazine/Newsletter Design
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MARKETING COMMUNICATIONS
Writing
Categories include:
MCW01: Writing for commercial publications, copywriting for a display ad
MCW02: Writing for printed newsletters, both internal and external
(only one issue will be judged per entry)
MCW03: Writing for printed collateral
(only one collateral pieced will be judged per entry)
MCW04: Writing for printed direct response
(only one direct response sample will be judged per entry)
MCW05: Writing a news release
(by agency/company/association for publishing in publication)
MCW06: Writing a feature article
(must be placed in a commercial Green Industry publication)
MCW07: Writing for company web site original content
MCW08: Writing for electronic newsletter original content
MCW09: Writing for CD/audiovisual presentation
(script for audio tapes, film, video tape, etc.)
MCW10: Special Writing Project
(special one-time publications, annual reports, etc.)
MCW11: Writing for company media kit
(new product introduction, special media conference, etc.)
MCW12: Writing for Point of Purchase Materials
MCW13: Speechwriting or other Persuasive Piece
Photography, Video and Multimedia
Categories Include:
MCPVM01: Best Photograph – marketing purposes – Printed Collateral
(one or more photos in a collateral piece)
MCPVM02: Best Video/CD/audiovisual presentation
(PLEASE NOTE: Photos must be taken by a TOCA member.)
Design
Categories Include:
MCD01: Printed Newsletters – Overall Newsletter Design
(send one newsletter sample only)
MCD02: Digital Design – Web Site Design
MCD03: Digital Design – Digital Media (non-web site)
MCD04: Electronic Publishing – Overall Newsletter/Magazine Design
(external and commercial)
MCD05: Electronic Publishing – Overall Company Web Design
MCD06: Printed Collateral – Overall Collateral Design
MCD07: Printed Direct Response – Overall Direct Response Design
MCD08: Printed Special Projects
MCD09: Overall Media Kits Design
MCD10: Point of Purchase Materials
Special Projects
Categories Include:
MCSP01: Special Event (product introduction event, celebration, etc.)
MCSP02: Integrated Marketing Campaign
(includes print, video, audio and electronic components)
MCSP03: Miscellaneous Special Project
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PHOTO ENTRY ADDITIONAL INFORMATION
The photo contest for Publishing – Editorial and Advertising; and Marketing Communications sections for this year is moving to a digital format only for submissions in the competition. To assist you in your submissions, here are some technical bits of information needed to submit your entries properly.
- Image resolution: 150 dpi.
- Image size: 11 inches (2,750 pixels) along its longest side.
- File type: JPG (perform a “Save As”). Use Photoshop JPG quality level of at least “6” or “good” (in other programs this same level is called 75%). Include “.JPG” at the end of each file name.
- JPG compressions: 750K or higher.
- All images in RGB mode. Do not use CMYK.
- Burn CD with photographer’s name as title and photographer’s name written on CD. If the disk contains images of more than one photographer, label disk with publication OR collateral/custom publication name and place each photographer’s images in a separate electronic folder.
- Each tear sheet must be labeled with the photo identified with its corresponding entry category, magazine title and date of publication OR collateral/custom publication title and date it was produced and distributed.
TOCA has engaged an expert in digital format contests to assist us in this portion of the contest. Please call Christine McClintic at 913-441-3880 for more information OR e-mail her at .
As always at this time of year, TOCA begins its search for the next Environmental Communicator of the Year. Nominations for the 2009 winner are now being accepted. Presented each year at TOCA’s annual meeting, the award may be given to anyone in the Green Industry. The eleventh annual award will be presented in May 2009 in San Juan, Puerto Rico. The award is sponsored by Project EverGreen.
Last year’s winner was Allied Golf Associations of Colorado, the 2008 TOCA Environmental Communicator of the Year; the association’s tenth recipient.
Nominees for the ’09 award must be current TOCA members or be nominated by a current member. The winner receives a $500 cash stipend. All applications must be postmarked by March 1, 2009.
If you’re interested in obtaining an application or receiving further information on the award, contact Den Gardner at TOCA. You can call the office at 952-758-6340 or e-mail TOCA at tocaassociation@aol.com. You can also find application forms on the TOCA Web site: www.toca.org/environcomm.html.
TOCA will again conduct a program for international entrants in the 2009 TOCA Communications Contest. E-mails were sent in early January to international corporate folks and international turf publications to encourage participation. Interested parties will be directed to the TOCA Web site for more information. Entries must be in English and will compete only with other international entries, not in the general U.S. TOCA contest.
Last year’s First Place winners included Brett Robinson, Australian Turfgrass Management Magazine (Photography), Jo Corne, Australian Golf Course Superintendents’ Association (Design One), Graeme Bowell, Beam Advertising (Design Two), Graeme Bowell, Beam Advertising (Design Three) and Bret Robinson, Australian Turfgrass Management Magazine (Writing One & Two).
Entry fees will once again be waived for the 2009 contest, which is sponsored by Syngenta International Professional Products.
20th TOCA Meeting – San Juan, Puerto Rico
Wyndam Rio Mar Beach and Resort
Tuesday, May 12
2:00 p.m. – Board Meeting, followed by Board dinner at 6 p.m
Wednesday, May 13
8:00 a.m. – Golf at Rio Mar Country Club, San Juan, OR
8:00 a.m. – “Old San Juan Tour” and lunch at Parrot Cafe
2:30 p.m. – Welcome: Ed Hiscock, Board President; Den Gardner, Exec. Director 2:45 p.m. – Jon Wuebben, “Writing for Website Optimization”
3:45 p.m. – Break
4:15 p.m. – Kenneth Piner, “My Boss Wants Enhanced Podcasting – Now What?”
5:15 p.m. – Adjourn
6:00 p.m. – Opening Night Reception/Dinner – Hacienda Siesta Alegre
Thursday, May 14
8:00 a.m. – Breakfast
9:00 a.m. – El Yunque National Forest Tour –
rainforest tour with expert horticulturalists
12:00 p.m. – Lunch
1:15 p.m. – Jim Paluch, JP Horizons, -- “Working Smarter with Leaner Tools”
2:45 p.m. – Break
3:00 p.m. – Part II – “Working Smarter with Leaner Tools”
(Including TOCA Panel)
4:00 p.m. – Remarks by Board President Ed Hiscock
4:15 p.m. – Business Meeting • Election of board, scholarship
winners announced, other appropriate business
5:00 p.m. – Environmental Communicator of the Year Award
5:15 p.m. – Adjourn
7:00 p.m. – Syngenta Reception/Syngenta Awards Banquet
9:30 p.m. – Conclude Awards Presentations
Friday, May 15
Informal breakfast on own – head for home at leisure |
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