Many of you know that I’m curious by nature and I have an unquenchable thirst for knowledge. Luckily for me, this year’s TOCA meeting in Tucson was a great way for me to satiate my need for useful information, and I took full advantage.
In addition to learning more about how journalists, marketing pros, Boomers, Gen Xers and Millennials use social media, the breakout sessions provided a unique knowledge-sharing opportunity where people could ask questions and share the ways social media has impacted their business. The most interesting part was finding out where people struggle with social marketing. Due to all of the social media conversations at the TOCA meeting, I thought it would only be appropriate to blog about the meeting, so you can get a snapshot of my key takeaways at this link.
Monica Surfaro Spigelman, one of the panelists on social media, who appeared at the annual TOCA meeting in Tucson on May 5, summed up best what many felt during her appearance, as well as during the entire meeting, “You have an engaged and friendly membership. Thanks for letting me be a part of your panel today.”
TOCA’s theme for this year – Desert Discoveries – aptly described the mood of the meeting. What exactly did we discover?
New PR Partnership Announced Philadelphia, Pa.—April 22, 2010 –Debbie Clayton and Stacey Himes announced the formation of ClaytonHimes PR, a full-service public relations firm based in Philadelphia, Pa. The partnership will provide PR counsel for FMC Professional Solutions Group. read more
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