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	Home President's Column Ask Not What TOCA Can Do For You, But What You Can Do For TOCA Calendar Of Events Member News GIS Reception TOCA International Contest TOCA Agenda


	Trust me, it’s a dry heat. By Jared Bodnar, TOCA President For those of you who’ve never been to the great state of Arizona, I urge you to join us this year in Tucson for the TOCA annual meeting May 5-7. A lot of people who have never visited my home state have preconceived notions about the desert southwest. People think that it’s always unbearably hot, it never rains, there are many indigenous critters that are poised to attack you, and it’s basically flat and lifeless. I think that you’ll find that these misconceptions couldn’t be further from the truth. When you visit Tucson this year and experience the beauty of the Sonora desert, I assure you that you will marvel at its beauty, enjoy the mild weather and most likely won’t get bit by a rattlesnake or stung by a scorpion. read more



	Ask Not What TOCA Can Do For You, But What You Can Do for TOCA! By Den Gardner, Executive Director
	(A personal appeal from your “trusted” leader) So, did the headline grab you? I was hoping it would. TOCA, my friends, is at a crossroads. And that’s a good thing. We have come through 2009’s recession. We are developing a new strategic plan for the organization. We expect another great list of entries for our 20th annual communications contest. But there are also challenges. The recession took a large bite out of our membership. From a high of about 200 members a few years ago, we likely will settle for numbers around 150 by the time this year ends. That is significant. It’s in line with other organizations I’m familiar with, but nonetheless, we need to do something about this. How do we start? By getting involved in the organization. There are literally dozens of you who have been members for a decade or even more. Take a moment to ask what you’ve given back to the organization during that time in terms of your time and talent.


	Calendar Of Events Check out upcoming events in the turf and ornamental industry. read more .......................................... Member News Welcome all of TOCA's new members. read more .......................................... Job Opening Public Relations Professional Swanson Russell is looking for a Public Relations Professional who can shine on our PR team. We are an $80 million dollar agency with national accounts you’ve heard of in turf and lawn products, outdoor recreation, ag and healthcare. read more .......................................... GIS Reception Approximately 50 TOCA members attended this year’s Golf Industry Show in San Diego at the San Diego Hilton Hotel. read more .......................................... TOCA International Contest TOCA will again conduct a program for international entrants in the 2010 TOCA Communications Contest. E-mails were sent in early January to international corporate folks and international turf publications to encourage participation. Interested parties will be directed to the TOCA Web site for more information. Entries must be in English and will compete only with other international entries, not in the general United States TOCA contest. read more .......................................... TOCA Agenda 21st TOCA Meeting May 4 - May 7, 2010 Tucson, Arizona at the Tucson El Conquistador Golf & Tennis Resort. read more ..........................................