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  Walking the Walk

I’m no different than anyone else. OK, so I’m a little different from everyone else, but the therapist keeps telling me to hang in there. What I mean about not being different is that I can get revved up about something, make a lot of big pronouncements, and all the while neglect the thing I’m pronouncing about.

If you heard me address the assembled TOCA group in Savannah last May, or if you read my previous TOCA Talk column, you know I support a membership growth plan for TOCA that recruits more members from firms that already have members. In particular, I always mention the “sign up your boss” aspect, in which you recruit your boss, because, after all, the boss is in the same business as you, and can benefit from the networking and educational programs TOCA offers.

Because I make such a big deal about boss recruitment, imagine my embarrassment when I returned from Savannah to realize that my boss – horror of horrors – was not a TOCA member, and that I had been talking the talk but not walking the walk.

 
 
top curve
  Minneapolis 2008  
  TOCA Members will migrate to Minneapolis for the ’08 Annual Meeting
The 19th TOCA Annual Meeting will be held May 6-8 at the Radisson in downtown Minneapolis, MN, one of the top 10 greenest cities in America, according to Move, Inc.  The Board of Directors meeting will convene Tuesday, May 6, with the general conference held Wednesday and Thursday, May 7 and 8.  New this year, dance to the Little Chicago band, Thursday, May 7 at 9 p.m.-- after the awards banquet!  Mark your calendar now and prepare to be captivated by the City of Lakes and the experience of Minnesota Nice!

Thrilled to announce the ‘09 Annual Meeting in San Juan, Puerto Rico!
The 20th TOCA Annual Meeting will be held May 5-7, 2009, at the Rio Mar Beach & Spa Resort (A Wyndham Grand Resort). This special anniversary meeting will celebrate two decades of service to editors and marketing communications experts in the Green Industry. Mark your 2009 calendars now!

TOCA and Bayer Environmental Science Offer New Member Breakfast at GIEE Meeting
TOCA’s New Member Breakfast will be held Friday, October 26 at The Green Industry & Equipment EXPO (GIEE).  Please feel free to bring a prospective member/guest to the breakfast scheduled for 7-8 a.m. at the Kentucky Exposition Center, Room C109.  Bayer sponsors the breakfast, with the room provided courtesy of Outdoor Power Equipment Institute (OPEI) and PLANET.  Postcard reminders have gone out, as well as e-mail reminder. A Bayer news conference for editors will follow the breakfast.

If you plan to attend the New Member Breakfast, please RSVP to Den Gardner or Barbara Ulschmid at 952-758-6340, or e-mail your RSVP to tocaassociation@aol.com.  Thanks for your cooperation and see you in Louisville!

 
 
 
  Perhaps you know of some deserving student currently pursuing a career in green industry communications. A niece or nephew? The kid down the block who used to mow your lawn but now studies marketing and landscape architecture at Ohio State? Maybe it’s your intern, the one answering your phone as you read this very sentence. How about nominating him or her for a TOCA scholarship? 

Check out upcoming events in the turf and ornamental industry.


As always at this time of year, TOCA begins its search for the next Environmental Communicator of the Year. Nominations for the 2008 winner are now being accepted.

Member News
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