Toca Talk Issue 23 Spring 2011


	Home President's Column 2011 TOCA Meeting in Asheville Calendar of Events Member News GIS Reception TOCA International Contest Job Posting: Marketing Specialist Good Corporate Writing – Some Useful Tips


	Does Asheville Rhyme with Nashville? Find out this year. By Jared Bodnar, President, TOCA Board of Directors I always look at event planning like a symphony. All of the instruments must be tuned up, the orchestra must play in harmony, the timing must be impeccable and the music should have a clear beginning, middle and ending. And, boy do we have an event for you this year in Asheville, North Carolina! read more



	2011 TOCA Meeting in Asheville: “Inspiration In the Air” By Den Gardner, Executive Director
	It’s time to register for the 22nd Annual TOCA Meeting – "Inspiration In the Air” – in Asheville, NC, May 3-5. If you want to know how to communicate sustainability to your constituents, or how to effectively measure social media communications, or take your editorial or marketing writing to the next level, then YOU need to be in Asheville. As we noted in January, we’re heading to one of the country’s most fabulous resort getaways in the country, tucked inside the Smokey Mountains. The program is complete. Go now to www.toca.org and register for the meeting. Registration cost is just $350. The program committee, made up of Lacy Ravencraft, Christina Schave, Tom Mentzer and Jared Bodnar, have done a great job. (See agenda at end of article). The room rate is just $179 per night. And you may have to make a connection somewhere before landing in Asheville. As noted in our last TOCA Talk, the quaint tiny airport won’t bring visions of O’Hare.


	Calendar Of Events Check out upcoming events in the turf and ornamental industry. read more .......................................... Member News Welcome all of TOCA's new members. read more .......................................... TOCA International Contest TOCA will again conduct a program for international entrants in the 2011 TOCA Communications Contest. E-mails were sent in early January to international corporate folks and international turf publications to encourage participation. read more .......................................... Job Posting: Marketing Specialist This position will put you on the ground floor of a major initiative. At FMC Professional Solutions (FPS) we are expanding and reorganizing our field operations in support of long-term growth strategies. read more ..........................................