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By Den Gardner, Executive Director
(A Personal Commentary)
Our name is TOCA, we’re hot as fire
With friendships that are oh so rare, with lots of talent everywhere
And when we finish, and when it’s over
Someone will really go too far, yet we always find the bar
And then the song’s in G, in tune we’ll never be
There was fun and a single hot shot,
Was it them or me?
At the TOCA, Tocacabana (Tocacabana)
The hottest group north of Havana (here)
At the TOCA, Tocacabana
Music and laughter is all that we’re after
With TOCA – we have it all
Our name is TOCA, we are a great crew
We started 20 years ago, when we used to have more go
Now we’re still singing, and sometimes writing
Still in the way we used to care, useless stories some would dare
While we’d be so refined and drink ourselves half-blind
We’ve lost our youth and we’ve lost our voices
And we’ve lost our mind
At the TOCA, Tocacabana (Tocacabana)
The hottest group north of Havana (here)
At the TOCA, Tocacabana
Music and laughter is all that we’re after
With TOCA – we have it all

Yes, the song may have sounded a lot like Barry Manilow’s Copacabana from the 1970s. But with a little help from Little Chicago, that pop band that rocked the night away at the TOCA meeting in Minneapolis last year, 20 years of camaraderie, joy, and music all came together for the 50 or so folks attending the 20th annual meeting in San Juan, Puerto Rico.

And thanks to Doug Obermann of PBI/Gordon, if you haven’t seen a snippet from the reception, go to YouTube and take a look: HERE
TOCA’s theme for this year — Celebrating Deep Roots, Strong Branches, New Heights — aptly described the mood of the meeting. From the Old San Juan Tour on Wednesday, golf at the resort, the Rainforest Tour — called by some attendees the best tour TOCA has ever done, Jim Paluch helping members to work smarter with leaner staffs and tools in today’s environment, more insight into social media and pod casting, San Juan was the place to be.
All in all, attendees found the 20th annual meeting one to remember. TOCA newcomer Soren Erickson of Padilla Spear Beardsley probably summed it up best in a note sent to the TOCA office after the meeting:
"Den -- it was great to see you in San Juan. You and your team did an outstanding job with the conference. I'm already proud to be a TOCA member as the group is so warm and welcoming. Take care and stay in touch! Best, Soren."
That pretty much sums it up!

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