GENERAL RULES
This contest will be open to all active and affiliate TOCA members and non-members.

Photocopied entries must be articles published between Jan.1 and Dec. 31, 2005, or collateral/ads/brochures, etc., produced and printed within the same time period.

An entry fee of $30 per entry will be required. Non-members: First entry $145. First entry includes a one-year membership. All entries thereafter are $30 each. Checks should be made payable to the Turf & Ornamental Communicators Association.

An entry form must accompany each writing entry. Entries must be submitted in a pocket folder or three-ring binder. Each submission should include a copy or tear sheet of the publication/newsletter/collateral piece, etc. in which the writing entry appeared. There is no limit to the number of entries per person per category.

An entry form must accompany each photo entry. Photo entries must include a tear sheet showing how the photo was used and be submitted in a pocket folder or three-ring binder. There is no limit to the number of entries per person per category.

An entry form must accompany each design entry. Design entries should include a copy or tear sheet of the publication/newsletter/collateral piece and be submitted in a pocket folder or three-ring binder. There is no limit to the number of entries per person per category.

Entries in the Design and Best Photograph categories will be judged on creativity and concept. Entries in the Writing and Best Video/CD/Audiovisual Presentation categories will be judged on creativity, concept and clarity of message.

PLEASE NOTE: The categories are separated into two sections:

Publishing --Editorial and Advertising

Marketing Communications

Please check all categories in both sections to determine the proper placement of your entries. Generally, Publishing—Editorial or Advertising categories are focused toward commercial magazines. Generally, Marketing Communications categories are focused toward agencies and companies. However, there may be opportunities for participants to enter categories in both sections of the contest.

PUBLISHING -- EDITORIAL AND ADVERTISING

Writing

Categories include:
PW01: Writing for commercial publications, editorial/opinion piece/column
PW02: Writing for commercial publications, ornamental feature article
PW03: Writing for commercial publications, turf feature article
PW04: Writing for commercial publications, product information article
PW05: Writing for commercial publications, operations profile
PW06: Writing for commercial publications, business management
PW07: Writing for commercial publications, general feature article
PW08: Writing for commercial publications, environmental stewardship article
PW09: Writing for commercial publications, headline writing
PW10: Writing for web site original content
PW11: Writing for electronic newsletter original content
PW12: Writing for video/CD/audiovisual presentation (script for audio tapes, film, video tape, etc.)
PW13: Writing for magazine media kit
PW14: Writing for special projects (special one-time publications, annual reports, etc.)

Photography, Video and Multimedia

Categories Include:
PP01: Best Photograph, editorial purposes Printed Magazines (one or more photos to illustrate an article)
PP02: Best Photograph Print Magazine Cover
PP03: Best Video/CD/audiovisual presentation

(PLEASE NOTE: Photos must be taken by a TOCA member and must have been published. Entries should include original photo and published piece.)

Design

Categories Include:
PD01: Printed Magazines Cover Page Design
PD02: Printed Magazines Single Page Design, Editorial
PD03: Printed Magazines Single Page Design, Advertising
PD04: Printed Magazines Two-Plus Page Design, Editorial
PD05: Printed Magazines Two-Plus Page Design, Advertising
PD06: Printed Magazines Overall Magazine Design
PD07: Electronic Publishing Overall Company Web Design
PD08: Electronic Publishing Overall E-Magazine/Newsletter Design

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MARKETING COMMUNICATIONS

Writing

Categories Include:
MCW01: Writing for commercial publications, copywriting for a display ad
MCW02: Writing for printed newsletters, both internal and external (only one issue will be judged per entry)
MCW03: Writing for printed collateral (only one collateral pieced will be judged per entry)
MCW04: Writing for printed direct response (only one direct response sample will be judged per entry)
MCW05: Writing a news release (by agency/company/association for publishing in publication)
MCW06: Writing a feature article (must be placed in a commercial Green Industry publication)
MCW07: Writing for company web site original content
MCW08: Writing for electronic newsletter original content
MCW09: Writing for CD/audiovisual presentation (script for audio tapes, film, video tape, etc.)
MCW10: Special Writing Project (special one-time publications, annual reports, etc.)
MCW11: Writing for company media kit (new product introduction, special media conference, etc.)
MCW12: Writing for Point of Purchase Materials
MCW13: Speechwriting or other Persuasive Piece

Photography, Video and Multimedia

Categories Include:
MCP01: Best Photograph marketing purposes -- Printed Collateral (one or more photos in a collateral piece)
MCP02: Best Video/CD/audiovisual presentation

(PLEASE NOTE: Photos must be taken by a TOCA member and must have been published before entering. Entries should include original photo and published piece.)

Design

Categories Include:
MCD01: Printed Newsletters Overall Newsletter Design, (Send one newsletter sample only)
MCD02: Digital Design Web Site Design
MCD03: Digital Design Digital Media (non-web site)
MCD04: Electronic Publishing Overall Newsletter/Magazine Design (external and commercial)
MCD05: Electronic Publishing Overall Company Web Design
MCD06: Printed Collateral Overall Collateral Design
MCD07: Printed Direct Response Overall Direct Response Design
MCD08: Printed Special Projects
MCD09: Overall Media Kits Design
MCD10: Point of Purchase Materials

Special Projects

Categories Include:
MCSP01: Special Event (product introduction event, celebration, etc.)
MCSP02: Integrated Marketing Campaign (includes print, video, audio and electronic components)
MCSP03: Miscellaneous Special Project

The 16th Annual TOCA Communications Contest Entry Form

An entry form must accompany each entry submitted. This form may be duplicated as needed. Please provide all the information requested. Also include one check to cover the total number of entries. For members, first entry is $30. Non-members: First entry $145. First entry includes one-year membership in TOCA. Make checks payable to the Turf & Ornamental Communicators Association. Thank You!

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