CLIENT
Agrium Advanced Technologies
http://www.agriumat.com/us

DESCRIPTION
As a top manufacturer of slow- and controlled-release fertilizer technologies in the golf industry, Agrium Advanced Technologies (AAT) needed a new website to use as a central hub for its marketing communications programs. Canyon developed a new website that centered-around enhancing the online user experience. In addition to a new design which reflected current AAT branding, Canyon made the site a much needed industry resource by populating it with market and product information integral to the success of its customers and prospects.

AUDIENCE
Fertilizer Formulators, Blenders and Distributors; Turf and Horticulture Professionals (i.e. Golf Course Superintendents, Lawn Care Operators, Landscapers, Sports Turf Managers and Greenhouse, Nursery and Specialty Agriculture Growers); Potential Investors and Internal Staff.

RESULT
Since its launch, the site has received increased traffic and more users are downloading materials. The site is also being integrated with other marketing tactics for a well-rounded, sales-centered communications strategy.