CLIENT
RSC Equipment Rental

DESCRIPTION
RSC Equipment Rental® is a leading provider of rental services for the construction, industrial, manufacturing, petrochemical and government sectors in the United States and Canada. The company needed help illustrating to customers the functionality of a highly-technical, but virtually invisible "Automated Rental Yard™" component of its popular Total Control® rental management software. Canyon created a fully animated Flash presentation which used vector illustrations and narration to illustrate the high-tech, behind-the-scenes functionality of the program.

AUDIENCE
Customers in Construction, Mining, Refining, Petrochemical and other industrial markets who rent a high volume of heavy equipment.

RESULT
The Flash animation helped RSC display the automated capabilities of Total Control at the 2009 NPRA trade show, where reps were successful in signing-on new Total Control customers at the show.