CLIENT
Agrium Advanced Technologies

DESCRIPTION
POLYON is a controlled-release fertilizer from Agrium Advanced Technologies (AAT), a company known for its innovative fertilizer technologies in the golf and lawn care industries. AAT needed a cost-effective marketing vehicle to tell its customers and products about the affordability of this highly regarded product. Canyon developed a high-impact Flash e-blast to work with the POLYON ad campaign.

AUDIENCE
Golf Course Superintendents.

RESULT
The e-blast was sent to over 3,800 of the top golf course superintendents throughout North America and had an open rate of 16% and click through rate of just over 30%. Well exceeding industry averages.