CLIENT
Toro®

DESCRIPTION
Toro manufactures a complete line of professional irrigation products that work together to provide optimal water-management solutions for a variety of irrigation needs. Toro came to Canyon for help in reaching golf course superintendents with information about Toro's new Network VP irrigation system that is easy to upgrade. Canyon developed a direct mail piece shaped like the actual product to inform the target audience in a way that would grab their attention and give them a compelling reason to find out more about the product.

AUDIENCE
U.S. Golf Course Superintendents responsible for irrigation systems on the country’s finest courses.

RESULT
Toro distributors upgraded more than 80 systems to the Network VP as a result of this direct mail piece.