Derek has been a professional copywriter and brand strategist for nearly fifteen years, working with Starbucks, Microsoft, Nike, T-Mobile, LifeLock Identity theft Protection and various banks and high-tech companies throughout the United States. Derek joined the Canyon Communications team in 2011, and in addition to his work with LifeLock has featured work with Republic Services, Agrium Advanced Technologies and First Service Network.
As a professional "dot connector", Derek's greatest strength is his ability to turn a list of brand attributes into a brand story that lives, breathes and engages conversation across a variety of consumer and B2B channels. Derek specializes in integrated marketing campaigns that blend digital media with traditional advertising, such as print, broadcast and direct mail.
With experience in both consumer and B2B verticals, Derek's experiences spans multiple verticals, including beverages, retail, banking, hospitals and healthcare, hospitality and leisure, high tech and telecom, as well as education and advocacy for children and college students.