Dara cut her teeth in B2B marketing with venture-funded, pre-IPO business intelligence technology firms in Silicon Valley. With an intimate understanding of both the business and technology needs of today's B2B organizations, Dara is an expert at driving strategic value for Canyon clients pursuing interactive web initiatives and leveraging new media.
Dara's background represents a focus on complex, technical B2B marketing engagements and maturing digital and social marketing strategies. Previous to joining Canyon, she spent years as an independent digital marketing specialist. Prior experience includes the launch of a web-based project management solution for the Architectural/Engineering/Construction industry and product management for the world's largest Q&A discussion community of global IT professionals.
When outside Canyon, you will find Dara on a ride of any sort - road, TT, Mountain or Cruiser - but never without a connected device receiving timely updates on the ever-evolving world of digital marketing.