CLIENT
Horizon Distributors, Inc.

DESCRIPTION
Horizon is a professional landscape distributor that sells a variety of products and services to golf courses and landscapers through 63 stores located in 11 states. The Horizon Edge is the company's eight-page quarterly newsletter that is filled with Horizon news, helpful tips, customer profiles, water conservation information, new product information and more. The newsletter is designed to ensure frequent communication with almost 50,000 Horizon customers

AUDIENCE
Lawn and landscape contractors, irrigation professionals, golf course superintendents and other green industry professionals.

RESULT
The Horizon Edge has produced a lot of interest from readers as measured by hundreds of reader comments and submissions, as well as increased web traffic resulting from article calls to action.