CLIENT
Canyon Communications

DESCRIPTION
Canyon Communications is a Phoenix-based integrated marketing communications agency with a specialty in B2B markets. Canyon exhibited its services and solutions at the Avnet Compass 2009 virtual trade show event because the agency wanted to connect with technology marketers. With virtual trade shows becoming increasingly popular among business seeking education and solutions to their business challenges, Canyon showed first-hand results to its clients and prospects. In addition to leveraging the full capabilities of the virtual trade show environment, Canyon integrated online, e-blast, webinar and in-person guerilla tactics to maximize its investment in the event.

AUDIENCE
B2B marketers, sales leaders and C-level executives in the technology industry who want to shorten their sales cycle and generate a steady flow of qualified leads.