It’s exciting joining a BRAND new team. However, Canyon isn’t like any other team I’ve met. They’re B2B marketing professionals with heart. Plus, they’re super nice, and the office is absorbing! To become more seasoned in the arena of B2B marketing, I’ve spent the last few days immersing myself in B2B tactics and unique strategies.

What inspires me lately are new ways to manage social media and get more people involved. I came across the idea of assigning team ambassadors to each social media outlet and working together to ensure the brand experience is consistent and the messaging streamlined. By allowing more than one person to have their hand in social media, they’re given the freedom to learn and improve their skills, track results and be a lead on driving sales and awareness.

Try this for your next campaign:

• Assign a team ambassador to each social media channel.
• Meet initially to discuss the points of focus, topics, sites and messaging for consistency throughout the campaign. Work together to ensure posts are consistent.
• Set goals per social media channel and establish how each ambassador plans to manage and track them.
• At the end of the campaign, each ambassador will present their results and share feedback on how they increased traffic/usage. Compare results!

If you have the internal resources to support a team effort for your social media, this may be extremely beneficial for employee morale and productivity! What are some other ways you get your employees to work as a team?

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It’s funny the way people define terms in B2B marketing, and marketing in general. I think there is a tendency, especially with the advent of social media, to confuse the technologies or tools with the applications, or usages of those tools. So, allow me to clarify for all of you n00bs, what’s what when it comes to correctly identifying popular marketing technologies and distinguishing them from what the technologies are used for.

1. Marketing Automation is the tool or technology. Lead nurturing and lead management are what you use marketing automation for.
2. Social Media, or New Media, is the technology (or medium). Content distribution, promotion or two-way communication is what you use social media for.
3. CRM is the technology. Documenting and tracking customer interactions are what you use the tool for.
4. RSS is the tool. Online publishing and syndication are what you use RSS feeds for.

Do you know anyone who claims to ‘do’ social media? Are there any other B2B marketing terminology distinctions you want to clear up?

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