Two of my favorite things in this world are: (1) the world itself (Planet Earth) and (2) guerilla marketing. So, when I stumbled across a way to sustain one by doing the other, I was super ecstatic!

There is a fairly new “natural media” called clean advertising, which works by literally cleaning your ad or message into almost any dirty, smut-caked wall or walkway. Think of it as reverse graffiti—a way to make earth-conscious, artistic advertising.

Clean advertising is created with custom, high-pressure washers that selectively remove dirt, creating a contrast between the dirty surface and the good-as-new original color of the pavement. One of the great things about clean advertising is that it can be highly targeted around events or toward a specific demographic.

Clean Advertising done by Curb, the world’s first natural media company.

Just when you thought sustainable guerilla advertising stops there, just wait until you read the next sentence! Other simple, yet brilliant methods gaining popularity include snow tagging, water art, mow ads, solar art and one of my other favorites—moss art.

It’s time to clean up AND have fun doing it!

What are your thoughts on clean advertising? Have you come across any yet?