By Kristina Toft
November 3rd, 2009
We’ve all heard of something called “writer’s block,” but not everyone is aware that designers across the globe face a little something called “designer’s block.” Sometimes, we just need a little inspiration to get us going again.
One of my favorite design blogs is Just Creative Design.
I often find myself visiting it when I am having “designer’s block.” This site is FILLED with resources that can inspire designers working in both b2c and b2b industries. It provides lists of 101+ Places to Get Design Inspiration and 99 Sites All Designers Must Know About. I keep it bookmarked in my browser at all times. Check it out and tell me what you think.
What inspires you?
By Kristina Toft
September 16th, 2009
Last weekend I stopped at Target (love you, Target!) to pick up a new mop. As usual, I was there much longer than I needed to be. Not because I was shopping for items I didn’t go there to purchase, which is a usual occurrence, but because I was admiring the beautiful, simple, classy packaging of one of my favorite cleaning products—Method. I just love the fresh and “clean” approach Method uses to present its products. The packaging is truly beautiful and speaks for itself.
Even the writing on Method’s labels is refreshing—and its natural, non-toxic products are better for us, and the environment.
I am always on the prowl for unique packaging. Seen any lately? I’d love to hear about it!
By Kristina Toft
July 27th, 2009
Two of my favorite things in this world are: (1) the world itself (Planet Earth) and (2) guerilla marketing. So, when I stumbled across a way to sustain one by doing the other, I was super ecstatic!
There is a fairly new “natural media” called clean advertising, which works by literally cleaning your ad or message into almost any dirty, smut-caked wall or walkway. Think of it as reverse graffiti—a way to make earth-conscious, artistic advertising.
Clean advertising is created with custom, high-pressure washers that selectively remove dirt, creating a contrast between the dirty surface and the good-as-new original color of the pavement. One of the great things about clean advertising is that it can be highly targeted around events or toward a specific demographic.
Clean Advertising done by Curb, the world’s first natural media company.
Just when you thought sustainable guerilla advertising stops there, just wait until you read the next sentence! Other simple, yet brilliant methods gaining popularity include snow tagging, water art, mow ads, solar art and one of my other favorites—moss art.
It’s time to clean up AND have fun doing it!
What are your thoughts on clean advertising? Have you come across any yet?
