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Can an introvert working in solitude survive in today’s connected-24/7, share-everything social world?
Author Susan Cain contends in her recent New York Times opinion piece, “The Rise of the New Groupthink,” that can be the way to go even as today’s culture overlooks “the quiet part of the creative process.” According to Cain, the New Groupthink – continually collaborating in teams to think, learn, work and socialize without time to be alone – is transforming business, education, religious institutions and other areas to the detriment of creativity and innovation.
I’m a newbie at Canyon Communications but have more than 20 years’ experience in PR and journalism.
Even in my short time, I’m already impressed by the work environment that my fellow Canyonites have created here. It’s an ideal mix of having the room to work autonomously and develop top-flight B2B marketing communications resources coupled with the ability to have fun, exchange ideas and collaborate effectively within a team environment.
What that means for our clients is that they’re receiving the best of both worlds: talented individuals thinking and working on their own piece of the puzzle and then putting their collective expertise and creativity together to devise marcom solutions that deliver results.
Interestingly, Cain claims that brainstorming sessions are one of the worst possible ways to stimulate creativity. What’s your experience?
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