What a Genius Idea

It’s that time of year again, when we look back on our smart, shining successes and oops moments. Yep, it’s time for countdown lists. This time honored tradition is a personal favorite and now an annual blog contribution.Making a list and checking it twice isn’t just a tool for Santa, it also works well in B2B marketing communications. Lists are great communication tools because they break down ideas or processes into more digestible nuggets of information. Plus, lists are a part of our everyday lives (i.e. Twitter feed, honey to-do lists), so they resonate well with target audiences.

Whether you’re at the top of a Forbes list or the bottom of the worst jobs (good news, B2B marketing jobs didn’t make the list) there’s a 2010 list for you. Here are a few of my faves, in no particular order:

1. BtoB Magazine’s Best for 2010
2. Billboard.com’s top 100 Artists of 2010
3. Fast Company’s Master’s of Design 2010
4. New York Times Best Sellers
5. Men’s Health Fattest U.S. Cities
6. BtoB Magazine’s 10 Great B-to-b sites
7. Mashable’s 19 of the Best Info Graphics from 2010
8. Time’s Top 10 of Everything 2010
9. Top 10 Social Media Blogs of 2010
10. Huffington Post’s Social Media Fails: 5 Social Projects That Tanked in 2010

What’s on your marketing wish list for 2011? Need ideas?

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