One of the first questions I ask fellow B2B marketers today is if they are using social media for business. Most frequently the answer—if given honestly—is a sheepish no or even a question as to if social media has business application. It’s always fun to be among the first to share the power and promise of social media’s evolution and development into a promising business marketing tool. If you’ve been nose-to-the-grindstone focused on growing your business that you’ve not been tweeting, have no fear. You are not alone, a reported 66.5% of companies have adopted social media within the past 18 months. But now is the time to look at the maturing value of social B2B media and consider adding it to your 2011 marketing mix.

As with most new skills we learn—as people and marketers—recognize it may be better to start small. If you are taking first steps in social media, a smart place to begin is LinkedIn. LinkedIn is an international professional network with 85 million members in more than 200 countries. LinkedIn has been around since 2002 and is built on the very human principal that relationships matter. Executives from all Fortune 500 companies are LinkedIn members and new members join every second. Will you be the next? Take those first social media steps and join today.  Then follow along as we share proven tips on how your professional network can drive revenue for your business. You’ll see, it’s not just for job hunters and recruiters, and you can’t afford to be left behind.

Already LinkedIn? Let’s connect today and take the next steps of optimizing your LinkedIn profiles—personal and corporate—to expand your social media footprint and ROI.