Have you heard about SEO? What about ROI? If you haven’t, I don’t know what rock you’ve been hiding under. Chances are you’ve heard these acronyms a lot lately. And, hopefully you’re thinking about the two together. If not, you should.

Your website ROI depends a great deal on your SEO investment. “If you build it, they will come” does not apply to your website.

If you build it, optimize it and consistently create new content, they will come. That’s what SEO does. By identifying the proper, targeted keyphrases and using them correctly on your website, you’ll improve your search ranking and more prospective customers will come.

But, the question is…what will they do when they get there?

If you invest in SEO copywriting, you’ll have a better chance of getting your prospect to take the next step. Delivering website ROI means that prospects not only get to your site, but also they do what you want them to when they get there—they call you for more information, go to another page for details, download a white paper or even buy your product. But, you have to tell them what you want them to do.

So, invest in the science and art that is SEO copywriting. Your return will be a website that is targeted, informative, persuasive, highly readable and most importantly converts your prospects.