As B2B marketers, we all know how important it is to consistently be in front of your customers/prospects. But, providing the latest information/resources about your respective industries is also important. E-newsletters are a great way to provide valuable information to your customers and prospects, while keeping them thinking about your products/services.
To provide value to your customers, increase your open rates and direct traffic to your website, keep the following in mind:
- An e-newsletter should be ‘newsy.’ Reference third party sources along with your own company news.
- Provide industry-related links to sites other than your own website.
- E-newsletters need to be consistent. Depending on your current e-mail communications to customers/prospects, you want them to expect an e-newsletter from you on a monthly or bi-monthly basis (quarterly works too)!
- A relatively easy-to-use e-mail marketing program is Constant Contact. This site allows you to customize your e-newsletter template as well as distribution and tracking capabilities.
If you keep these rules in mind and consistently provide customers/prospects with up-to-date information, they will think of you first the next time they are searching for a product or service you offer!
