A good beat and I’m set. There’s just something about it. This got me thinking, is rhythm just organized chaos? And, with total locked-down control (the lack of movement, a flat sine wave) is there nothing (maybe a drone, but even in drones I can find rhythm)?

We need rhythm to exist; it’s in our cells, our pulse, and even in our communications. Rhythm is the closest thing we have to making something coherent from chaos. So let’s take this “far-out-dude theory” and apply it to what we do in B2B marketing and communication.

We live in an age of communication chaos. So, how can we communicate more in sync and more clearly? Maybe the answer is a consistent newsletter or e-blast? The consistency of these is good but we need to be weary of the “droning broken-dishwasher effect.”

Don’t be afraid to mix up your communications a little and give your audience some added movement. We need to know our audience’s rhythm and pace to communicate with them in the best possible way. If our audiences are expecting a short memo and we send them a six-page report, they may choke!

Ever been in a conversation that just seems awkward and rife with interruptions and pauses? Nobody likes that. We need to learn more about our audience’s rhythm and where they are in the conversation. I know I’m not the only one wondering about this, so chime in and help out this “dude” and me.