As some of you know, I’m a big fan of Apple products—and a proud owner of an iPhone 4 (I even got it a day before it was released). So, I was quite disappointed to learn of the iPhone 4’s reception problems that many owners are experiencing due to antenna issues. For those of you that haven’t heard about this, you can read about it here.

Apple’s bad press was plastered everywhere, from news sites to blogs to Twitter. Dissatisfied customers voiced their opinions and frustrations; Consumer Reports stated that they can’t recommend the product; Apple’s stock even fell. Although I think it’s mostly internet hype, it’s not the kind of publicity that any company wants.

However, after weeks of minimal response and PR blunders from Apple, the company announced that it would hold a press conference to discuss the issues with the phone and reveal a plan of action to deal with the problem. Speculated solutions included a recall or providing cases to customers. Many thought that a recall was unlikely, given the cost associated with it. Turns out, Apple’s fix is to provide cases to all customers—it will even be offering refunds to customers who already purchased a bumper or a case.

But, I want to know what my loyal B2B Fishbowl readers think. “What would you have done if you were Apple to resolve this issue while attempting to keep your brand name intact?”