As a PR professional, ghostwriting is a common task in my daily job. Throughout my time in PR, I’ve ghostwritten pieces including press release quotes, feature articles, blog posts and letters and I’ve learned that ghostwriting is an art. There is a lot more to it than just knowledge of AP Style and a good writing ability.

When ghostwriting, it’s so important to absorb the voice of the person you are writing the article, quote, letter or blog post on behalf of. Follow the point of view and speaking style of that person. Read things he or she has written in the past for inspiration (or other pieces that have been ghostwritten for and approved by him or her). Have a conversation to get an idea of the person’s tone and speaking style. These things will help you craft a piece that sounds like it came from that person. And, always get approval from the “author” before publishing anything.

Personally, I love ghostwriting. It’s enjoyable, it gives me the opportunity to fine tune my writing skills and it allows me to creatively write in a variety of tones, depending on the author.