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By Emily Butler
July 15th, 2010

I’ve been noticeably absent from B2B Fishbowl blog in recent months. Or, maybe no one has noticed and I have an inflated view of my self worth. But, either way, I’m back and blogging.

Side note: a big shout out to Megan and Tiffany who have kept a constant flow of public relations and social media tips for B2B marketers coming your way

But, I digress. Now that I’m not changing diapers and making bottles 24/7, I’m tasked with bringing you some fascinating insight into B2B PR. And, I’m frankly coming up a little short—apparently “baby brain” lingers for a while after pregnancy.

So, I’ve turned to my trusty brainstorming friend, Google’s Wonder Wheel, to help jumpstart my brain and get me back into the blogging state of mind. And, I thought to myself: “Self, perhaps the followers of B2B Fishbowl don’t know about Wonder Wheel. You should enlighten them.”

Here goes. Wonder Wheel is just plain wondrous, particularly for people who are visual. Wonder Wheel shows related search terms to your current search query in wheel display (see stunning visual below).

EB

Clicking on one of the search terms will open a new wheel of relevant search terms and so on. I find it to be particularly useful when I have a blog idea and want to see what else is out there on the topic. It’s a great tool for online research and to get the neurons firing. To use Wonder Wheel follow these simple steps

  1. Enter your keyword and perform a search.
  2. On the left nav bar, choose “Wonder Wheel” under All Results (if you don’t see it, click on “More Search Tools”).
  3. Now, navigate your way around the relevant keywords and phrases and find more and more and more.

Happy Searching!

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