I was reading this article about how Twitter will be obsolete as a marketing tool in the near future because of the shear number of connections someone has. The idea is that there will be so much Twitter clutter, that marketing messages will get lost in the shuffle.
Obviously Twitter’s business model is evolving as we speak, and surely its technology will continue to evolve to compensate for this. I’ve put together a few predictions for how I think Twitter will evolve to be more useful to marketers
- Contextual tweets: I see more Twitter-gration in the future. Twitter will integrate with other platforms like Facebook, 4square, Google and whatever is next. Therefore, Tweets can be prioritized by what you’re searching for, where you’re located, your most recent update, etc.
- Opt-in DMs: Marketers will be able to respond immediately with customized DMs to Tweets like: “I’m looking for a good e-mail marketing software with Salesforce.com integration, please DM me.”
- Automatic segmentation: Currently, you need an application like Hootsuite or Tweetdeck to organize Tweets, but I think Twitter will develop more sophisticated segmentation algorithms, so you’ll be able to receive messages that are most relevant to you.
Do you have other Twitter predictions? How do you think other social media applications will evolve to be more relevant to B2B marketers? What’s next for social marketing?
