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By Adam Garcia
June 1st, 2010

As a society we have reached a point where Google is needed on a daily basis. One of my favorite things about Google is its unique point of view on branding. Changing your visual identity multiple times a year is usually frowned upon, but with Google it’s expected.

I find myself looking forward to seeing the creative ways Google will make special occasions or dates even more special with its ingenious logos. Most recently, the Pac Man spin on the Google logo created quite a buzz.

What do you think about Google’s take on visual branding? Is there a way to incorporate this style of thinking into the B2B world? Please share your favorite Google logo with me.

Google  

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Comments
Megan, June 1st, 2010 at 1:01 pm

I love this post, Adam. Google is so creative when it comes to its logo. The Pac Man one was definitely my favorite so far!

Marketing: Stand out from competition with consistent branding « B2B Fishbowl, October 7th, 2010 at 10:35 am

[...] | FISHTALES | THINK TANK The Big Picture By Adam Garcia October 7th, 2010 I’m a sucker for great branding. I believe that a company’s brand is so vital for helping them succeed and stand out from the [...]

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