Many companies lose sight of employees as an audience for communications. Employees play a critical role in a company’s external reputation and they are vital to the customer experience. Because employees are so integral to an organization’s success, it’s important that companies take time to focus on employee engagement.
At a recent BMA Phoenix meeting, Matt Kamensky, a Senior HR Consultant at Towers Watson explained that HR departments have a thing or two they can learn from their marketing colleagues when it comes to finding the right ‘touch points’ to properly engage employees. Kamensky offered these 10 key driver’s of employee engagement:
- Senior management takes an interest in employees’ well being
- Employees have the opportunity to improve skills and capabilities year over year
- Organization has a good external reputation (brand)
- Employees feel they have input into the decision making of their department
- Organization quickly resolves customers’ concerns
- Employees are able to set high personal standards
- Excellent career advancement opportunities exist
- Employees enjoy challenging work assignments that broaden their skills
- Good staff/supervisor relationships exist
- Organization encourages innovative thinking
With many B2B industries starting to show signs of recovery, Kamensky stressed that now is the time for companies to revisit who they are—not just to customers, but to employees. He concluded by explaining that the truly great companies are those who are able to align these efforts.
What does your company do to keep employees engaged? Do you think technology makes employee engagement easier or more difficult?
