If a tree falls in the woods and no one hears it, does it make a sound? If a marketer sends out a Tweet and no one reads it, does it make an impact?
With ratings data, demographics, psychographics and the like, it can be easy to figure out when people listen to the radio or watch T.V. But, how do you know when they’re logging onto Twitter?
According to Fast Company, the best time of day to Tweet in the U.S. is 9:00 a.m. PST, because people are getting to work on the West Coast and taking lunch on the East Coast. The best time to Tweet if you want to be re-tweeted is at 4 p.m. on Friday.
But what about YOUR target audience?
Luckily, there are a couple tools that will reveal when your followers are logging on:
- Tweet O’Clock is ideal for seeing the best time to Tweet a particular person
- When to Tweet analyzes ALL of your followers and recommends the best time to Tweet
Another thing to consider is repeating your Tweeting. It’s OK to repeat a.k.a. re-tweet useful Tweets because people log on to Twitter at different times throughout the day. Once every six to eight hours is a good amount of time between re-tweets. Be cautious not to do this ALL the time, because it could border on spamming. Speaking of Spam, please don’t Tweet about what you ate for lunch.
How do you decide when to Tweet? Have you tried either of these tools?
