I am lucky enough to be surrounded by some amazing creative geniuses here at Canyon who’ve opened my eyes to some pretty cool creative things. Fonts, or typefaces as my friend Ryan calls them, are probably one of the most simple but impactful things marketers deal with daily.

Imagine my glee when I came across a tweet from the Harvard Business Journal regarding saving money and being green just by switching fonts!

The University of Wisconsin Green Bay IT department found that switching your outlook font from Arial to Century Gothic saves 30% more ink. Since ink accounts for 60% of a printed page this could offer major savings in the long-run.

Who would have thought such a simple thing could save you money? Better yet—include the message ‘Please Consider the Environment Before Printing This E-mail’ on you e-sig. That will help decrease printing altogether.