I have social media on the brain. Again.
It’s evolving, mysterious and a blank canvas for marketing creativity and strategy. I think it’s safe to say that everyone involved in social media is learning as they go. And, while there are some nay-sayers about ROI for social media, there is one point that can’t be argued. Social media can help improve your Search Engine Optimization (SEO), when done effectively, of course.
So, HOW can social media improve your SEO?
- Direct Links. Social media sites provide links. Lots of links. Google likes links. Google ranks sites with lots of links to them higher than those with very few links. Add links to your Web content on sites like Twitter or leave comments on blogs with relevant links to your site.
- Keyword-optimized content. Have you noticed Tweets showing up in Google search results? Google and Yahoo index Tweets, so keep adding content to social media platforms for added visibility. The more valuable your content, the more likely someone else is to share it with their network.
How are you optimizing your social media content? Here are some helpful tools for Social Media Optimization.
