Tomorrow, March 6, St. Joseph the Worker, one of the non-profit clients we work with, is having its 12th annual Hike for the Homeless. This ½-, two- or six-mile hike is a great way to get outside and enjoy the fabulous Arizona weather while directly supporting a wonderful local non-profit organization.
While I love supporting non-profits, I also believe that helping these organizations is a great way to increase awareness of your business and build relationships. Doing non-profit work or sponsoring events allows you to connect with other sponsors. And guess what? Each one of those sponsors might have a need for your products or services one day. By doing charity work alongside them and networking with them, they are likely to remember your name when searching for a company to work with or purchase from.
Beyond that, companies enjoy working with other companies that share similar values. Offering your services to non-profit organizations allows you to connect with other companies that value non-profit work as much as you do.
Do you think supporting organizations you’re passionate about can be rewarding in more than one way? And, if you love hiking, I’ll be hiking tomorrow with more than 1,000 other Valley residents to support St. Joseph the Worker. Come join me!
