In design there is always a risk in deciding what imagery to use in your advertising. I stumbled upon this flickr page that poses the question, “what if we went in another direction?” The site showcases a wide range of “re-worked” movie posters from the past.
Coming from an art background, it was like a breath of fresh air to see a more risky approach that still holds true to the content but that is presented in a new and fresh way. I feel that B2B advertising can gain from this theory as well. Instead of always sticking to what others do, why not push the envelope and do what no one else is doing? Get that creative edge and really stand out.
What do you think? Is breaking apart from the pack too risky? What other examples really stand out to you?
