I can’t tell you how many times I’ve heard the phrase, “PR is changing.” As much as that phrase makes me cringe, I think B2C and B2B professionals alike can agree that PR is ever-changing. This list of Ten Trends Affecting PR Professionals in 2010 sums up the trends that PR pros are likely to see this year (thanks to Crenshaw Communications for putting this list together).
Here’s a quick list of my takeaways:
- Social media will drastically change public relations in 2010—so be prepared and be educated about the many ways you can use social media.
- Reputations will be fragile and harder to control. With social media increasing, everyone will have a say in brand management. And, with this, crisis communications preparation will be more important than ever.
- The way people get information will change. Therefore, the way PR pros reach their target audiences will change. We need to get information to our audiences where they are looking for it.
In the end, the PR pros that embrace these trends and adapt to them will come out on top in 2010.
What do you think? How do you see PR changing in 2010?
