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By Nancy Landl
January 14th, 2010

Sales slow? Sales people sluggish? Here’s a quick fix to jumpstart sales so you can have a happy 2010.

Try tele-prospecting—pick up the phone and systematically call your prospect database. Your sales team can do it, or for a small investment per call you can outsource a program that will get leads flowing to your sales team—so that all they need to do is close the sale.

Think about it. The average sales rep is able to log maybe four or five calls per day. A professional agent can rack up 10-15 per hour. That’s 80-120 contacts per day, or 400-600 per week that can be made by just one rep. Put a team on it and you’ll speed up the progress.

Even if just a message is left, you’ve imparted knowledge about your company that the prospect previously didn’t have. Better yet, when a person-to-person connection is made and a conversation begins, you’re one step closer to gaining a new customer. There’s very little downside and a whole lot of benefit to reaching out and touching prospects again and again.

One of our clients recently said that “the only customers they didn’t already have, were the ones they hadn’t yet called.”

How many new prospects do your inside/outside sales teams contact per day? Have you ever outsourced tele-prospecting to boost lead generation?

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