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By Jared Bodnar
October 23rd, 2009

You may remember this blog post (my first here at B2B Fishbowl), in which I posited that the future of B2B marketing lies in mobile devices and discussed some ways that B2B marketers can optimize their content for these ubiquitous objects.

I must say, that I felt flush with glee and vindication when I read this article in USA Today in which the big takeaway from the Web 2.0 Summit in San Fran was that everything’s going mobile at a breakneck pace.

As a result of this news, I began to wonder about what’s next for B2B marketing. What is the Web 3.0 landscape going to look like? Will I be able to prophesize the next big thing in business-to-business communication?

I highly doubt it. However, I have a few swell ideas of what will make an appearance in the B2B realm of the future: Highly contextual content, augmented reality, even more feature-rich, multi-functional mobile devices, granular information aggregators, a new generation of new media. In all cases, customers will have more control over the buying process and the conversations they have with B2B companies and brands, so get there before your competitors do.

What do you think the future of B2B marketing holds? Am I way off or the Nostradamus of new marketing methodologies?

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Comments
Kydri, December 25th, 2009 at 8:31 am

I want to quote your post in my blog. It can?
And you et an account on Twitter?

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