Today the International Olympic Committee (IOC) chooses the city that will host the 2016 Summer Olympics. Chicago, Madrid, Rio de Janeiro and Tokyo are all vying for the games. What does this have to do with B2B you ask? Let’s see…planning ahead, investing substantially in your brand and making a 45-minute presentation that will globally impact millions…ah, now it sounds familiar. (Okay, maybe the worldwide remark was a little much.) Ultimately, it’s all about marketing and sales working together to seal the deal.

The direct marketing programs Canyon helps our clients develop and implement are designed to support and drive sales efforts, so they can uncover the golden ticket. However, no matter how compelling the offer and how on-target the messaging is, it’s all about the quality of your distribution list.

Whether you’re building and maintaining your own database, or outsourcing your lead generation and nurturing, it’s important to ensure your records are organized, up-to-date and accurate. Otherwise you’re wasting valuable marketing dollars on dead-end data.

Unearth leads that are as good as gold, by allocating the proper resources to build or enhance your database.

Had any luck discovering a gold-nugget opportunity within your database? What host city do you think the IOC will select?