You may remember my post about the importance of selecting the correct typeface to help brand your company. I even got a little emotional and drooled over the Periodic Table of Typefaces.

Of course I enjoy designs that are “clean” and “simple” with beautiful type treatment and lots of white space, but as much as I am a believer in type, I’ve been reminded lately that designers can’t live by type alone.

I ran across this site, texturelovers.com and it reminded me how adding texture in design can also deliver a feeling and emotion to the person interacting with your product—even that office chair you’re sitting in right now makes you feel a certain way.

Texture gives your product dimension, it makes someone want to reach out and get closer. If your product or company were a texture, what would it be?