I love typefaces (also known as fonts for those of you who aren’t designers)! One of our designers, Renata, found this image of the Periodic Table of Typefaces. The piece displays the most popular and nicely designed typefaces and the designers who created them.

But wait, it gets even better! You can purchase prints, T-shirts (drooling at this point), download wallpaper for your computer, a book cover and even decals for your walls! Great job these guys did on putting this together. It’s a creative way of showing the history and design of typefaces.

So at this point you’re probably thinking, “So what! What’s the big deal about all these fonts? PowerPoint and Word have a great selection of fonts that come with them—like Comic Sans and Papyrus.” So, as I shake my head I say this, selecting the right typeface is so important. Not only are typefaces a work of art, but they also set the tone of a piece and help tell your brand story. Using Comic Sans may not be the kind of typeface you want to use as a professional business (unless you’re a comic book company).

If you’re not sure what typefaces are good to use, then that’s where the periodic table of typefaces comes in. If you’re still not sure, then call Canyon and we’d love to help you select a typeface and talk brand strategy!

Take a closer look at it, all my favorites are on here—Helvetica, Gotham, Avenir, Trade Gothic, Clarendon…etc.

I’d also like to hear what your favorite typeface is (and notice there’s no Comic Sans or Papyrus, so they don’t count).