Part One of Two

I read an article in the New York Times, titled “Spinning the Web: P.R. in Silicon Valley.” It got me thinking about how social media is changing the face of PR and how many b2b clients are flying under the radar when it comes to social media.

With new forms of communication popping up everyday, it’s critical for companies to understand how social media can influence them and how it can work with traditional PR to obtain a voice in the marketplace.

Gone are the days of blasting out press releases to a list of reporters and editors and endless smile-and-dialing for an article in your target publication.

Social media is about two-way communication. It’s about connecting with your target audience, listening and engaging in meaningful conversations. Getting people talking about your brand, and providing positive testimonials to others is, in my opinion, just as valuable as getting a hit in a publication. Why? Because messages spread quickly on social media sites, people share information with their connections who then pass it along—your message can potentially reach thousands of people almost instantly. 

I use Twitter to listen to what’s going on in the marketing industry and engage in conversations. But, I also use Twitter when I want advice. Where’s the best place to grab a drink after work? What’s happening this weekend? Where can I find good deals on summer sandals? I get recommendations instantly simply by sending out a Tweet.

So b2b clients, it’s time to stop flying under the social media radar. People are already out there chatting about your brand. Don’t you want to be involved in the conversation?