Strategic Planning
Bursting with information
Gets you ROI

It’s time for a little 5/7/5 (Haiku) dissection. Ahh, |R|O|I| the most appreciated 3 letters in the business, and the 3 letters we work hardest to produce. But where does it start? It starts with |stra|te|gic|plann|ing|.

Strategic planning doesn’t just take into account the 4P’s (Product, Price, Promotion, Place), but also:

• the Process of how consumers obtain your product or service,
• the People who represent your business (hello sales team!)
• and the Physical environment or how your product or service is delivered.

Remember this from marketing 101? It’s the Extended Marketing Mix and it’s a whole lotta fun for the account team!

I would get into how to create a plan, but there’s no need to bore you when you can just Google or Bing your way to other fancy sites that dissect planning. 

But, consider the common ground for Haiku and strategic planning. Creating syllable arrangements in lines of 5/7/5 takes a lot of brainpower, writing and rewriting (it is also helpful to have two different colored pens). Strategic planning takes a lot of the same in order to get the plan just right, to make sure the messaging is resonating with the audience, and the client gets ROI (something crucial in the current economy).

So next time you are wondering why that plan cost you your right arm, think of it as turning a 5/7/5 Haiku into a 5,000/7,000/5,000. Now that would be difficult!

Take a stab at creating a B2B marketing Haiku on a topic that you want the Think Tank to discuss. Submit it in the comments and we’ll address it in an upcoming post.