CLIENT
Agrium Advanced Technologies

DESCRIPTION
Agrium Advanced Technologies (AAT) is known for its slow- and controlled-release fertilizer technologies in the golf and lawn care industries. When the company adopted the new brand position, Smarter Ways To Grow, AAT turned to Canyon to develop printed presentation materials that would help their sales representatives communicate AAT’s value proposition to prospective customers. Canyon developed a corporate folder, overview brochure and a series of six product sell sheets that all used a clean, fresh design.

AUDIENCE
Fertilizer Formulators, Blenders and Distributors along with a secondary audience of Turf and Horticulture Professionals.

RESULT
Sales representatives and senior leadership quickly responded with increased usage of these materials in sales calls, at trade shows and with the trade media.