CLIENT
RSC Equipment Rental®

DESCRIPTION
RSC Equipment Rental is a leading provider of rental services for the construction, industrial, manufacturing, petrochemical and government sectors in the United States and Canada. RSC needed a high-impact way to communicate state-of-art, web-base upgrades to its popular Total Control® rental management software. Two different full-page ads were designed to promote the system’s key value to customers—reducing rental costs through better management of their entire equipment fleet. Ad visuals and headlines help reinforce how the software allows customers to better organize and streamline the equipment rental process to reduce cost.

AUDIENCE
Customers in Construction, Mining, Refining, Petrochemical and other industrial markets who rent a high volume of equipment.

RESULT
The ad campaign has been running in trade publications throughout the industry, as well as RSC's customer magazine, Making Tracks, which is distributed to over 70,000 customers and prospects. Awareness of the product's new capabilities has increased dramatically with many new and existing customers adopting the web-based version of the rental management software.